战略管理学：概念与案例 英文版·第10版

图书信息

作者：（美）小阿瑟A.托马森（Arthur A.Thompson，Jr.），（美）A.J.斯特里克兰三世（A.J.Strickland Ⅲ）著，机械工业 | 分类：经济管理,管理,企业管理

作者简介

作者简介 暂缺《战略管理学：概念与案例 英文版·第10版》作者简介

内容简介

内容简介 　　本书是一部具有划时代意义的战略管理名著，它在分析公司所处的市场环境，自身资源及竞争力的基础上，用全新的技术工具对一个公司如何制定，完善和实施战略等问题进行了深入浅出的阐述。

目录

图书目录
PART ONETHE CONCEPTS AND TECHNIQUES OF STRATEGIC MANAGEMENT1THE STRATEGIC MANAGEMENT PROCESS: An Overview2THE THREE STRATEGY-MAKING TASKS:Developing a strategic Vision, Setting Objectives, and Crafting a Strategy3INDUSTRY AND COMPETTIVE ANALYSIS4EVALUATING COMPANY RESOURCES AND COMPETTIVE CAPABILITIES5STRATEGY AND COMPETTIVE ADVANTAGE6MATCHING STRATEGY TO A COMPANY''SSITUATION7STRATEGY AND COMPETITIVE ADVANTAGE IN DIVERSIFIED COMPANIES8EVALUATING THE STRATEGIES OF DIVERSIFIED COMPANIES9IMPLEMENTING STRATEGY: BUILDINGRESOURCE CAPABILITIES AND STRUCTURING THE ORGANIZATION10IMPLEMENTING STRATEGY: BUDGETS, POLICIES, BEST PRACTICES, SUPPORT SYSTEMS, AND REWARDS11IMPLEMENTING STRATEGY: CULTURE AND LEADERSHIPPART IICASES IN STRATEGIC MANAGEMENTA GUIDE TO CASE ANALYSISSection A: The Manager as Chief Strategy Maker and Strategy ImplemenerSection B:Crafting Strategy in Single Business CompniesSection D: Implementing and Executing StrategySection E: Strategy, Ethies, and Social Responsibility