传播学专业英语教程（第四版）

图书信息

作者：（美国）斯坦利·J·巴兰，中国人民大学 | 分类：教育/教材/教辅,外语,职业、行业英语

作者简介

作者简介 暂缺《传播学专业英语教程（第四版）》作者简介

内容简介

内容简介 　　《传播学专业英语教程》（第四版）是一本经典的传播学教材。该书介绍了大众传播学的基本概念及媒介产业的相关知识，系统地介绍了传统的图书、报刊、影视、广播以及新兴的互联网等信息传播媒介的起源、现状及未来趋势。本教材案例新颖、内容生动有趣、教学支持体系完善，经改编、注释后适合专业英语教学及双语教学的需要，尤其便于多媒体教学。

目录

图书目录
PART ONE LAYING THE GRoUNDWoRK1　Mass Communication，Culture，and Media Literacy Media LiteracyWhat Is Mass Communication?Communication DefinedMass Communication DefinedWhat Is Culture?Culture as Socially Constructed Shared MeaningFunctions and Effects of CultureMass Communication and CultureMass Media as Cultural StorytellersMass Communication as Cultural ForumScope and Nature of Mass MediaThe Role of TechnologyThe Role of MoneyCultural Forum: Audience as Consumer or Audience as Product?ChangesConcentration of Ownership and ConglomerationGlobalizationAudience FragmentationHypercommercialismErosion of Distinctions among Media: ConvergenceMass Communication, Culture, and Media LiteracyOral CultureThe Invention of WritingLiterate CultureThe Gutenberg RevolutionThe Industrial RevolutionMedia LiteracyElements of Media LiteracyMedia Literacy SkillsLiving Media Literacy: Living a Media Literate LifeResources for Review and DiscussionChapter ReviewKey TermsQuestions for ReviewQuestions for Critical Thinking and DiscussionPART TWO MEDIA，MEDIA INDUSTRIES,AND MEDIA AUDIENCES2　BooksBook TimelineA Short History of BooksBooks in Colonial North AmericaBooks and Their AudiencesThe Cultural Value of the BookMedia Echoes: The Role of Books in Social MovementsUsing Media to Make a Difference: Our Bodies, OurselvesCensorshipScope and Structure of the Book IndustryCategories of BooksFrom Idea to PublicationTrends and Convergence in Book PublishingConvergenceConglomerationDemand for Profits and HypercommercialismGrowth of Small PressesRestructuring of Book RetailingCultural Forum: Freedom to ReadDeveloping Media Literacy Skills: The Lessons of Harry PotterLiving Media Literacy: Start a Citywide Book ConversationResources for Review and DiscussionChapter ReviewKey TermsQuestions for ReviewQuestions for Critical Thinking and Discussion3　Newspapers4　Magazines5　Film6　Radio and Sound Recording7　Television8　The Internet and the World Wide Web：Changingthe ParadigmPART THREE MASS-MEDlATED CULTURE IN THE INFORMATIoN AGE9　TheorieS and Efiects of Mass Communication1O　Media Freedom，Regulation，and EthicsGlossary